End to End Product Strategy and Leadership
Cofounder and CPO at Candid - responsible for Product Management, Product Marketing, Product Design, Data, and for brief periods, Lifecycle Marketing and Software Engineering as well
Led strategy and execution for marketing site, a full suite of internal tools, the rollout of ~40 brick and mortar retail stores, web and mobile app patient experiences, and a physical manufacturing system and MES.
Led pricing strategy for both consumer and B2B pricing
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Optimized our website, particularly focused on mobile experience to be able to spend millions per month acquiring patients, including full testing suite.
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We built a patient experience and mobile app that I am very proud of, streamlining clinical monitoring, eliminating unnecessary trips to the dentist, and earning a very strong app store rating.
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We built a full internal tool suite for our clinicians, our sales team, our manufacturing team, and clinical support teams, automating thousands of hours of manual work
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After our initial DTC launch, we also launched (soup to nuts) a brick and mortar expansion, a whitening product in conjunction with Philips Sonicare, and a B2B product that later became the focus of the business.
